Why Giving Is Really Hidden Selling

By Jo Han Mok

I was listening to Joe Vitale's best-selling Nightingale-Conant tape set, The Power of Outrageous Marketing.

Joe's hypnotic voice took me on a road trip.

"Who was the REAL beneficiary behind Bill Phillip's Body For Life Challenge?" he asked on the tapes.

It rang in my head and bounced off the walls of my brain like a rubber ball. I was in deep thought.

There is probably hardly a soul on this planet who has not seen those touching "Before" and "After" pictures and how the Body For Life Challenge has radically improved their lives. People were touched. People were motivated. Who did not want to undertake their own Body For Life Campaign and try to get trim?

But aside from implementing your 20-minute aerobic solution and grazing on 6 wholesome meals with nothing but quality fat-free, low-calorie food, what else do you need to accelerate your results?

Is it no surprise that EAS Supplements just POP right into your head immediately?

Bill Phillips was the CEO of EAS at that time. Now he's probably enjoying life on some tropical island somewhere, savoring his Myoplex Deluxe.

How much do you think EAS made from the Body For Life Challenge, and all its other sources of ancillary revenue like its Muscle Media magazine..which promotes more EAS supplements and success stories of Body For Life?

How would you feel if every success story credited their stunning success to proper supplementation of EAS products and they would never have done it without the help of EAS?

Would you want to run out to your friendly neighborhood GNC to buy a truckload of that stuff?

"Who was the REAL beneficiary behind Bill Phillip's Body For Life Challenge?"

You guess.

Yet on the surface, Bill Phillips gave hope to overweight people and changed the life of hundreds of thousands, and reaffirmed people, that they could do it, too!! And of course, the unseen bracket after that statement would imply (if they used EAS Supplements).

It stirred within me a stunning revelation of the REAL key to unlocking the secret of wealth and abundance.

Giving is really hidden selling!!

The truth about selling is, if you're gonna sell something, you'll encounter resistance. Doesn't matter if you're a Zig Ziglar or not. Even Zig Ziglar could not achieve a 100% sales closure rate.

But if you want to GIVE something, guess how much resistance you'll encounter?

Zero. Zilch. Nada.

Not only will you NOT meet any resistance, but chances are people will RUSH to GRAB your gift with open arms. They cannot help but love you and think good things of you when you give them something.

When I started out writing copy I offered to write for FREE. I put in 10,000% of myself in these "free" services.

Were people impressed? You bet. Did they like me? How could they not? I delivered everything for free.

How would you think my "free" clients would feel about me when they start gaining a lifetime of profits from a sales letter I wrote for them --- for free?

If all I asked for was just a testimonial for my services rendered, what kind of testimonial would they write for me?

Would they have any problems writing me a raving testimonial?

Would they be willing to refer MORE clients to me?

Did I gain credibility from all the testimonials I acquired? Did my giving of myself work?

I think it did. I literally have people banging on my door asking me to write copy for them.

Recap: On the surface, it's seem like I gave myself away as a copywriter. Let's reframe that: I SOLD myself as a copywriter. Claude Hopkins said, "The best way to sell anything is to give away a free sample!"

I was selling, through giving!!! Can you think of a MORE POWERFUL method to sell?

I think not.

One of the most powerful engines behind giving is the Law of Reciprocity. It's human nature to want to give back when you receive something for free.

The Hare Krishnas knew that, and had a field day in soliciting funds by walking up to people and putting flowers in their lapel pockets.

Think about it. You'd feel literally OBLIGATED to give back if you were caught in the same situation.

That being said, however, the REAL key to giving is NOT to expect anything in return. You cannot GIVE if you're expecting to get. A gift will cost you something. To qualify as a gift, it MUST cost you something. (发布者: 欢迎投稿，网站:无量光佛教网，讨论请进入:佛教论坛)